ALYSSA CARVO
Personal Brand Identity:
A Bold Stationary Kit Design
This personal branding project was a deep dive into visual identity and self-expression. Using Adobe Illustrator, I developed a bold, energetic brand system rooted in my favorite colors, vibrant oranges and deep blues, and a custom logomark that plays with form, movement, and balance.
The stationary kit design includes a resume, cover letter, business card, and thank-you card, all designed to reflect my creative voice. The “HELLO, I’M ALYSSA” headline acts as both a warm introduction and a confident design element. Hand-drawn details, playful typography, and layered textures reinforce personality while maintaining a professional tone.
This project allowed me to explore how branding principles can translate into personal materials, turning everyday interactions like a job application or thank-you note into a memorable and cohesive experience.