ALYSSA CARVO
Moonwell
Wellness by Moonlight
Branding for a holistic brand identity for Moonwell, a wellness company inspired by the moon’s natural rhythms. I designed packaging, advertisements, and social media content, focusing on circadian wellness and aligning with nature. I developed three supplement line concepts Rise, Relax, and Restore with distinct yet cohesive visuals and messaging that balance energy, calm, and rest, setting the brand apart from most supplements on the market. Each piece emphasizes Moonwell's connection to the moon, blending bold colors, thoughtful copy, and natural design elements to tell a glowing wellness story.