Alyssa Carvo is a graphic designer, brand builder, and typography lover currently based in Atlanta, Georgia.

Rooted in Motion

Publication Design

2024

Rooted in Motion is an inspirational coffee table book that celebrates self-love and personal growth through daily movement, blending fitness, mindfulness, and nature. Designed with layered, dynamic visuals that echo the feeling of a run, it invites readers to appreciate their bodies while energizing any space with bold, uplifting artwork.

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Moonwell

Brand Identity | Packaging Design | Social Media Content

2024

Moonwell centers on wellness through better sleep and restoration, offering supplements inspired by the calm glow of the moon to support relaxation in the evening and energy in the morning. The project focuses on developing a full brand identity , from packaging and product line (sleep, energy, stress/relief variants) to visual style and copy that sets it apart in the crowded wellness market.

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Plately

Brand Identity | Packaging Design | Website

2025

Plately is a bold, no-fuss meal delivery brand built to make dinnertime easier, and I developed its full identity system across web, social, packaging, and marketing. With retro colors, punchy type, tactile textures, and personality-driven storytelling, every touchpoint delivers a friendly, elevated experience that turns “good food, zero fuss” into a visual promise.

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Jubi

Brand Identity | Packaging Design

2025
Jubi is a modern soft drink brand that reimagines wellness with a playful, sunny, coastal energy, brought to life through a full identity system spanning packaging, photography, social content, and lifestyle design. With vibrant gradients, nostalgic surf-inspired colors, and upbeat copy, every detail reinforces Jubi’s mission: real ingredients and feel-good energy made for golden-hour living.

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Maxed

Brand Identity | Packaging Design | Website

2025
Maxed is a performance-driven protein bar brand designed to fuel athletes and early risers with clean, intentional energy, brought to life through a full visual identity spanning packaging, web, and social content. With punchy type, gritty textures, bold colors, and straightforward, high-impact messaging, every touchpoint reinforces its mission: fuel smart, train hard.

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Tend

Brand Application | Social Media

2025
In partnership with Glo Creative Co., I designed and animated Instagram content for Tend’s launch, translating its clean, minimalist, wellness-driven identity into engaging social posts and motion graphics. I also extended the brand into real-world applications to ensure a consistent, clear, and approachable experience across every touchpoint.

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