ALYSSA CARVO
Jubi:
Good Energy, Naturally.
Jubi is a modern functional soft drink brand built to reimagine what wellness tastes like, playful, sunny, and full of good energy. I developed a full brand identity system that brings Jubi’s coastal-meets-clean personality to life through packaging, photography, social content, and lifestyle-driven design.
The identity blends vibrant gradients, tactile textures, and a warm, nostalgic palette inspired by surf culture and natural ingredients. A bold, fluid wordmark and upbeat copy lines like “Good Energy, Naturally” capture Jubi’s easy-going spirit and wellness-without-rules attitude.
From the glow of the cans to the tone of the campaign, every detail reinforces Jubi’s mission: feel-good energy made for golden-hour living. Real ingredients, real uplift.