Plately:
Dinner the Easy Way.Plately is a bold meal delivery brand built to take the stress out of dinner. I led the development of a full brand identity system including web design, social content, packaging, and marketing materials that capture the playful, punchy spirit of the brand.
The design system uses a retro-inspired color palette, high-contrast typography, and tactile textures to create a friendly but elevated feel. Visuals lean into personality-driven storytelling, fork-focused food photography, clever copy like “Your Dinner Dealer,” and hand-drawn characters bring a sense of humor and accessibility to the experience.
From scrollable menus to stackable shipping boxes, every touchpoint reinforces Plately’s mission: good food, zero fuss.
Boxed, not boring.
Brand Identity, Packaging, Website
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