Plately:
Dinner the Easy Way.

Plately is a bold meal delivery brand built to take the stress out of dinner. I led the development of a full brand identity system including web design, social content, packaging, and marketing materials that capture the playful, punchy spirit of the brand.

The design system uses a retro-inspired color palette, high-contrast typography, and tactile textures to create a friendly but elevated feel. Visuals lean into personality-driven storytelling, fork-focused food photography, clever copy like “Your Dinner Dealer,” and hand-drawn characters bring a sense of humor and accessibility to the experience.

From scrollable menus to stackable shipping boxes, every touchpoint reinforces Plately’s mission: good food, zero fuss.
Boxed, not boring.

Brand Identity, Packaging, Website

This playful and vibrant landing page was designed to make dinner decisions easy and fun. With bold typography, punchy color blocking, and interactive elements like hover effects and clickable buttons, the design invites users to “scroll, crave, click.” I created a layout that balances clear hierarchy with personality, using hand imagery, food photography, and cheeky copy to drive user engagement. The visual system leans into a retro-modern aesthetic while prioritizing intuitive navigation and mouth-watering appeal.

ALYSSA CARVO