ALYSSA CARVO
Maxed:
Built for Performance.
Maxed is a performance-first protein bar brand built to fuel athletes, movers, and early risers with clean, intentional energy. I led the creation of a full visual identity including packaging, web, and social content that matches the bar’s bold, no-BS approach to nutrition.
The system is built around punchy typography, gritty textures, and high-impact photography that makes each flavor pop. We kept the tone straightforward but energetic—highlighting real ingredients, motion-driven visuals, and sharp copy like “No Junk, Just Fuel.” A bold color palette helps flavors stand apart, while every touchpoint, from the bar wrapper to the homepage, reinforces Maxed’s mission: fuel smart, train hard.
Boxed for performance. Made for momentum.