Kelly Ghom:
Brand Strategy

Working alongside the Glo Creative Co. team, I helped bring the KG brand identity to life across digital and print applications. The concept centers on the intersection of strategy and story, using bold typography, confident color, and editorial composition to mirror the clarity and conviction behind Kelly’s brand philosophy.

My contributions focused on expanding the visual system into real-world activations: developing layouts for business cards, social media templates, and digital touchpoints that maintained consistency while emphasizing hierarchy and tone. Each design balanced sophistication and strength — where minimalism meets movement — reflecting the idea that “design is now a business strategy.”

Brand Identity

Application of the core identity system across social media carousels and Instagram grids.

ALYSSA CARVO