ALYSSA CARVO
Sister Stride:
A Female Only Run Club
Sister Stride is a conceptual brand and promotional campaign designed to celebrate movement, sisterhood, and strength. This project merges bold design with purposeful messaging to empower women and nonbinary runners of all levels.
Through a high-energy visual system featuring expressive typography, vibrant color palettes, and active imagery, the brand encourages participants to reclaim space and "Run Like a Girl" with pride. Posters, merch, and social visuals were created to energize a growing community, emphasizing inclusivity, confidence, and collective momentum.
Designed in Adobe Illustrator, the work channels a gritty, real-world aesthetic while maintaining clarity and punch, making it feel equally at home on the streets or on a tote bag at the starting line.