ALYSSA CARVO
Marble Blue:
Hotel & Beach Bar
Marble Blue is a concept brand for a boutique beach club and hotel that blends laid-back vibes with sun-soaked elegance. Designed to evoke the feeling of a perfect coastal escape, the identity draws from warm, vintage tones of orange and blue, textured typography, and nostalgic seaside imagery.
The visual system explores a balance between playful and polished—incorporating hand-drawn elements, distressed textures, and retro-inspired type to reflect both beachy charm and subtle luxury. Brand applications include a custom drink menu, branded coasters, towels, and social-ready visuals, all working together to create a distinct, immersive guest experience.
From its sun-faded signage to copy like “Drinks On Me!” and “Sip, Savor, and Surf,” every detail reinforces Marble Blue’s personality: nostalgic, vibrant, and effortlessly coastal.